DIPLOMA IN CREATIVE DIGITAL DESIGN - LEVEL 6
SUMMATIVE ASSIGNMENT OVERVIEW
BRANDING AND IDENTITY
SUMMATIVE ASSIGNMENT OVERVIEW
BRANDING AND IDENTITY
Scenario: Hospitality and accommodation service
Proliferation of the sharing economy, services like airBnB and strengthening alcohol rules are making it tougher for smaller cities and towns to maintain a positive, vibrant centre. To combat this issue, accommodation and hospitality providers have been challenged to create new engaging experiences for visitors.
Your client wants to position themselves as “The place to be!” generating a buzz in the centre and attracting people back into the area.
You are to develop the brand and identity for a new accommodation or hospitality service that will be part of an existing brand. You are to provide a visual representation of the key elements, along with a comprehensive brand book that includes guidelines for the identity.
