Product Launch Scenario - City cosmetics (education project)
Since coming to New Zealand in 2007, Mecca has become one of New Zealand’s leading retail brands in the world of cosmetics. With several Mecca Cosmetica stores now open across the country, Mecca wants to celebrate their brand’s success in NZ.
They plan to launch a new range of cosmetic products inspired by different cities in New Zealand.
Your task is to produce a retail packaging solution and promotional material to support this launch. Your designs will need to reflect your choice of New Zealand city, inspired by its people, places, and cultural history. It must also remain fitting for the Mecca brand and its value.
Solution - Mecca Men Essential
I am design a basic skincare kit for Men and I named it Mecca Men Essential because it is trending that young men showing a willingness to invest in skincare. My Target Audiences are young men who want to or start look after their skin. Launching city I chose Wellington the Capital city.
Final Logo
Final Die-lines & Information
Colour Palette
Mock-ups by Adobe Dimension
Final Physical Mock-ups
